Google My Business is a very valuable tool for local businesses. It’s kinda an online business card for all businesses with a physical location, as it’s the first impression for visitors from Google. With a little bit of care and work it can provide many new customers. Many local business owners or marketers don’t monitor the results of the Google My Business (accounts). A missed opportunity, because it provides much interesting and specific data.
Datastudioland.com made a Google My Business template in Google Data Studio. In this template you can see and analyze all important statistics you need to have. The only thing you need is te get a Supermetrics license. Of course you can try this software with a 14 days trial, check it out here.
Important: this is just a small part of the Google My Business template. Click on the button or image to view the whole template.
Requirements Google My Business Data Studio template
To make the Google My Business template work you need to have three things:
- Of course, a Google My Business profile
- Access to this profile. You need to be logged in with the account which is connected to the Google My Business profile
- A Supermetrics license. This is the software which makes the connection between Google My Business and Google Data Studio
The Google My Business Data Studio template
The Google My Business Data Studio template is divided in seven different components:
Appearances in Google
You can see how many times the Google My Business profile appeared in the Google Search results. In the Google My Business analytics software you can find three different search impressions: ‘Branded’, ‘Direct’ and ‘Discovery’. In the dashboard you can find more information about this.
Google Maps views
This scorecard shows how many times your business is viewed in Google Maps.
Reviews data
Reviews are very important for all local businesses. In this dashboard you can see the number of reviews and overall review rating of your Google My Business profile. Besides this, you can see the actual reviews from the selected date range.
Actions data
All the possible actions are visible in the Google My Business Data Studio template. This includes: website clicks, phone calls and directions tot the location.
Images data
Images are an important first impression for many people. In the template you can see the number of views from the Google My Business owner and customers’ images.
Posts data
Many active Google My Business owners are uploading posts regularly. Check out the reach of your posts in the template.